Digital Export Manager
Specialized in digital communication, we build web marketing plans based on reliable and verified data obtained from accurate market analysis for successful and effective digital strategies. We create interesting and engaging content for websites and social pages, optimized for SEO, to attract more and more users to convert into customers through call to actions and landing pages for sponsored products. Finally, we use marketing automation to send offers and promotions to our leads with dedicated graphics and persuasive content.
MARKET ANALYSIS
Why is a good market analysis so important for a business that wants to work and be successful? Periodic market analysis activities allow you to get to know the area in which you move and opt for the right choices in terms of branding and communication.
The focus of the market analysis is to study the context in which the company operates, to know and study in depth the market in which it wants to operate and the reference target to which it is intended to address. In this way we know the opportunities that the market offers, but also the possible risks we face: in this way the company is able to exploit the advantages that emerged in its favor and avoid being unprepared.
The market is constantly evolving and knowing the current situation is very important. The market analysis studies and analyzes the expressed behaviors and decision-making processes of consumers to understand their needs, tastes and habits.
Our experts therefore start by carrying out a study of the web trend identifying the behaviors of a targeted user, what were the requests for information, how and where. Based on this trend, we move on to the selection of keywords that will allow the company to position itself among the top results on search engines. Through market analysis it is also possible to know the competitors that the company owns, how they move on the web and possibly on social networks.
Once all this information has been acquired, our team proceeds to implement it to devise a good inbound marketing strategy that allows the company to convert more and more contacts into customers.
INBOUND MARKETING
If until now we heard talking only of outbound marketing (inside-out), for some time now the importance of inbound marketing (outside-in) focused on the ability of a brand to be found by potential customers was discovered.
How does it work? Thanks to interesting content and information, inbound marketing aims to gain the attention of the audience by converting contacts into customers. Through content marketing activities and interesting, valuable and persuasive content, the brand must be found and considered by users looking for answers to problems or doubts.
The inbound marketing process is developed in 4 steps: Attract, Convert, Close and Delight. The first phase of Attraction aims to attract the attention of those who could become future customers. The purpose of this phase is to attract the right people, potentially interested, to buy our product or service (buyer personas). To do this, our team offers the creation of websites, blogs, social pages, SEO optimization and SEM campaigns.
The second phase of Conversion intends to convert visitors who have shown interest in our brand by leaving their data or subscribing to our blog, in contacts (lead generation). To get as much data as possible, we must offer valuable content, such as free guides or ebooks to download. The most used tools for this phase are the call to action (buttons or links that lead to a specific action), landing pages and web forms.
Third phase: the Closure, or the conversion of leads into customers. This process may not happen immediately, so it is necessary to feed the interest of leads through certain activities such as direct mail marketing, sending offers, alerts via social media or web content.
The last phase of inbound marketing is Delight, or to stick the customer and keep his interest high. In this phase it is very important to be able to convert customers into followers (loyal) and promoters of the brand. It is therefore necessary to give value to the customer even in the post-sales phase and use activities such as events, marketing automation, sending dedicated offers and social content to increase customer loyalty.